The assistant that runs our own studio, on WhatsApp

Friday runs over WhatsApp because that's the channel the studio already lives in — no separate app, no portal, no login to remember. It builds and updates websites, writes code, produces documents and PDFs, reads images, videos and voice notes it's sent, and drives 3D rendering in Blender on the office PC. The point was never a chatbot that talks about the work; it's a system that does the work and reports back.

Design and build output gets checked at four screen sizes before it's reported as finished, rather than shipped and left for someone to catch a broken mobile layout later. It also keeps a running list of the owner's corrections — a mistake flagged once gets logged, so the same correction shouldn't need repeating on the next job.

Multi-part jobs get broken into a plan before work starts, progress gets reported as each part finishes, and every task closes with a completion report — what shipped, what didn't, how it was checked. It has delivered more than 1,500 images and screenshots and 149 task reports to date.

Work is routed across several AI models rather than locked to one, with a fallback path for when a model is busy or unavailable. Helper agents handle research, coding, design and verification as separate roles under the same assistant, so a large job splits into scoped pieces instead of running as one long undifferentiated task.

This is what we build for clients too — a WhatsApp assistant wired into real systems, with checks before something is called done and an owner who stays in control of it. Friday is the version we run on ourselves, which is also why we're comfortable shipping the same pattern for a client's fleet, billing ledger or customer support line.