BOOTINGJRV//SYSTEMS/
The holding company as a 35-frame film. No scrollbar and no page fold — every wheel, arrow key and swipe advances one composed step, and each step keeps its own SEO-addressable URL so a deep link still lands on the exact frame.
A holding company spanning three unrelated disciplines reads as a list of logos if you give it a conventional scrolling page — the group's own story is the first casualty. The brief was a single cinematic sequence that still had to be crawlable and deep-linkable, which a canvas-driven showcase normally is not.
Built as 35 discrete step-frames rather than a scroll: wheel, keyboard and swipe are captured and mapped to advance/back, and each step syncs a real path — /stats, /systems-hero, /mobility-team-amisha-kaur, /construction-cta, /outro — so every frame is a URL a crawler can index and a link can open cold. Video backdrops ship in landscape and portrait crops so the phone gets a framed cut, not a letterboxed one.
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